Earlier — Expansion, GM, Founder roles

TIER Mobility — Senior International Expansion Manager (Oct 2019 – Oct 2022)

Spearheaded launch / growth / expansion of the Italian, Swedish, Irish, UK, Israeli, Danish, and Belgian micromobility markets. Led the on-the-ground due-diligence team for the US acquisition of Spin (largest global market access). Coordinated launches with HoDs using strategic, analytical, data-driven approaches. Managed country budgets, plans, media buying, and placements.

Lime — General Manager, Georgia (Aug 2018 – May 2019)

Built the largest market on the East Coast of the USA from the ground up in under 1 year. Scaled Atlanta from a 150-vehicle pilot to 7,800+ sales/day generating $400k revenue/month. Recruited and ran a 50+ team across multiple markets. Wrote the future-fit SOPs and learning tools for scale-up.

The ABM Agency — Director of International Expansion (Oct 2022 – Jan 2024)

Led international growth for an award-winning advertising agency. Managed cross-functional ad-ops / creative / dev teams. Developed strategic ICP and growth-effort programs. Owned client relations for the largest agency client.

Frenik Marketing Group — Senior Digital Project Manager (Jul 2017 – Aug 2018)

Strategic direction for client-acquisition growth. Led the creative-to-dev project lifecycle for website + app builds. Personalised propositions valued at $200k acquired in 6 months. Represented the group in the Gwinnett Chamber of Commerce.

Frobot — Co-Founder & Marketing Lead (Jan 2012 – Jan 2016)

Co-founded the frozen-yogurt self-service kiosk start-up. Owned market-entry strategy + corporate marketing + digital campaigns. Pitched to and secured seed funding from Washington-DC-based VCs. Hired and managed the DevOps teams that built the app.